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Monday, December 23, 2013

Terrible Racist AIDS TWEET costs PR Exec's job!



The  infamous tweet above posted December 20 which insulted an entire continent, sick people with AIDS and black people in general all in one fell swoop- by a PR executive at that- caused Justine Sacco her job!  . She was the communications director for InterActive Corp (IAC) an Internet company which owns popular websites as Match.com, Dictionary.com, OkCupid and Vimeo. The now viral tweet created an online uproar and was trending on Twitter  worldwide within a few hours, #JustineSacco and #HasJustineLandedYet . She tweeted the tasteless post when she boarded an 11-hour flight to South Africa which she deleted (including her Twitter account) upon landing in South Africa- apparently too late as IAC already announced they had "parted ways."

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